Yankee Stadium Implements State-of-the-Art Technology from AT&T
- AT&T implemented and now manages the entire network infrastructure at
Yankee Stadium. It installed a fully redundant Layer 2 and Layer 3 network that
supports IPTV, multi-casting, POS transactions, ticketing, video surveillance,
security, routing and switching, unified communications, and wireless
connectivity, including WiFi and boosted wireless signals.
- AT&T maintains and proactively monitors the network for the Yankees. It keeps a
tier 3 operations team onsite at Yankee Stadium to ensure that the network and
applications run smoothly.
- To enhance the fans' experience and to streamline operations, the Yankees
implemented Cisco's IPTV solution, called Cisco StadiumVision. Deployment of
StadiumVision included teams from both AT&T and Cisco. The Yankees
indicated that AT&T and Cisco worked well together and that AT&T implemented
and integrated the Cisco equipment.
- At their lockers in the clubhouse, the Yankees players have touch-screens that
support video training, messaging communications, and filtered Internet access.
- The upper-level suites feature flat panel video monitors and VoIP
communications systems that can also be used to communicate with the various
vendors in the stadium.
In This Buyer Case Study
Challenges and Solutions
- The technology in place at Yankee Stadium is impressive (see Figure 1). With
WiFi and cell phone coverage throughout the stadium, fans can be in continuous
communication. Furthermore, the more than 1,200 TV screens throughout the
venue provide fans with constant game coverage and updates at the concession
stands, on the concourse, and even in the restrooms. Yankees staff and
management enjoy high-end voice and data communications capabilities, such
as 10Gbps access links to the end users and video communications. In the
clubhouse, the Yankees players have touch-screens that support video training,
messaging communications, and filtered Internet access. The upper-level suites feature flat-panel video monitors and VoIP communications systems that can also be used to communicate with the various vendors in the stadium.
- AT&T provides a wide range of services for Yankee Stadium, not only core
network connectivity but also a variety of enhanced solutions. Its IP telephony
solution provides voice connectivity within the stadium and also to the Yankees'
Tampa training facility. The Yankees utilize AT&T's IP Call Center solution to
support Ticketmaster's onsite requirements. AT&T also supports the Cisco
StadiumVision video services as well as videoconferencing solutions. The
Yankees are using Tandberg's videoconferencing system for executive
communications between New York and Tampa and to support the team's
scouting and player development operations in China. Furthermore, AT&T
maintains and proactively monitors the network for the Yankees. It keeps a tier 3
operations team onsite at the stadium to ensure that the network and
applications run smoothly.
- Over the next three to five years, the Yankees plan to continuously enhance their
network and incorporate the latest technological innovations. Currently, many
interactive features such as remote food and merchandise ordering via IP phones
are available only in the luxury suites. However, future plans include alternative
camera views, on-demand instant replay, public WiFi access, more compelling
videoconferencing applications, interactive marketing applications, and (potentially)
digital fan interactivity with the players. The Yankees want to be pioneers when it
comes to communicating with fans and in evolving the way they interact with them,
suggesting the use of videoconferencing for more personalized exchanges.