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Executive Guide to Meetings:
Strategies From the Experts

Destination marketing organizations (DMOs) are experts at creating meaningful, high-quality meeting experiences.They are also strategists with vast knowledge and connections, helping companies get the best ROI for meetings, conventions and special events.




A “Brain Trust” for Corporate Meetings




Meetings Vital in Any Economy






"Destination marketing organizations gather an enormous amount of information — in essence becoming a ‘brain trust’ or expert for their destination."

Michael D. Gehrisch, President and CEO
DMAI






DMOs Relevant to the Process




Proving Strategic Value


"Even in a shaky and shaken economy, people still need to meet face-to-face for networking, relationship building, education and discussion. Corporate America is still committed to having meetings, and CVBs work very hard to get the deals they look for in order to continue those meetings."

Nicki E. Grossman, President
Greater Fort Lauderdale CVB




Making Essential Connections: CVB Success Stories





"From sales meetings to annual meetings, a CVB is a partner in helping to develop
and push the brand of our customers."

J. Stephen Perry, President and CEO
New Orleans, Metropolitan CVB