Walmart Celebrates Hispanic Heritage Month
- National television, radio, print and online advertising - the ads, aimed at showcasing Hispanic students who can serve as role models to other aspiring students, highlight recipients of the Hispanic Scholarship Fund/Walmart Scholarship Program.
- Enhancement of www.AhorraMasViveMejor.com - the site will have a designated section that will connect parents and students with individuals committed to helping Hispanics achieve a higher education.
- Education-focused Walmart Foundation grants - Hispanic-driven organizations that will receive or have received funding include: Excelencia in Education, ASPIRA, the Institute for Higher Education Policy and the Hispanic Scholarship Fund.
- Hispanics are the fastest-growing demographic group in America. According to the United States Census Bureau, the latest statistics show that Hispanics have the highest high school dropout rate, at 21.4%. However, Simmons Data 2009 found that the number of Hispanics earning a college degree is up 33%. While only 9% of Latinos earned a college or higher degree in 2005, that number has improved to 12% in 2008.