'Woodstock 40th' Survey Shows Boomers Loved Their Careers, Still Pursue Their Ideals
- Two-thirds of Boomers said they have achieved their career aspirations. In 1969, women's top goal (32%) was to have a job that could help make a difference, while men (36%) sought a company with good benefits, pensions and security. The beginning of a sea change for women and work was evident as only 22% of women wanted to be a stay-at-home parent. Career disappointment centered on not making enough money, despite liking their jobs. Over 40% said they have or had a really fun and enjoyable career.
- While less than half of this generation (42%) gave much thought in the 1960s to the corporate world, those that did (22%) thought it was a necessary evil. Today, almost all Boomers think about the corporate world (93%) and despite career success, many still feel it is a necessary evil (36%).
- Over 45% said, "I am who I am because of the '60s," with 75% claiming that growing up in the '60s made them more open-minded. Over 50% enjoyed those times and would choose to live them over again, but 9% would happily skip that time.
- In 1969, they "never would have imagined" that in 40 years we'd have an African American President (60%). Other surprises? They still enjoy music as much as they did (36%); they enjoy being grandparents (32%); and they as strongly espouse the values of peace, love and community (32%) as they did 40 years ago.