Highmark Prepares for the Diversity Boom
For decades, the nation’s demographic focus has been the baby boomers -- more than 70 million of them -- whose every move, from walking to walkers, was anticipated ubiquitously. Now, a boom of even greater proportions hovers on the demographic horizon. Minorities, presently representing roughly one-third of the nation, are projected to become the majority by 2042 and reach a population of more than 235 million by 2050, according to the U.S. Census Bureau.
The Hispanic population is projected to grow fastest, the African American population is expected to remain steady and the white population is projected to shrink from about two-thirds currently to less than one-half. In addition, the age-85 and older population is expected to more than triple. Highmark Inc. is preparing now.
“We’ve been focused on diversity and inclusion for several years as part of our corporate-wide strategic plan,” said Sara Oliver-Carter, director of corporate staffing at Highmark. “We’re strongly committed to diversity in our recruitment efforts as a matter of social responsibility and good business. It provides Highmark with a competitive advantage, enabling us to best serve our millions of customers, who are increasingly diverse.”
Among the company’s other diversity-related programs are:
- Diversity awareness sessions for all employees
- Cultural competency training and events that have reached thousands of employees
- Health equity and quality services aimed at reducing health disparities among customers
- An award-winning supplier diversity program
Highmark Inc. serves 4.8 million members through its health care benefits business and serves 25 million individuals across the country through Highmark subsidiaries and affiliates.
